Amazon Seller Guide
Amazon Premium A+ Content Requirements: Ultimate Guide to Eligibility, Modules, and Approval
Use a current, account-aware checklist for Premium A+ eligibility, assets, copy, previews, and manual submission.
What sellers should know first
Amazon Premium A+ content is an expanded A+ format that may give eligible Brand Registry sellers more layout and storytelling choices than Basic A+. Eligibility, available modules, asset specifications, and approval depend on the account, brand, marketplace, language, and current Seller Central rollout. Use Seller Central as the authority, then review every claim, image, preview, and ASIN before manual submission.
The practical checklist
- Start with Brand Registry status, brand-owned ASIN association, account permissions, and the marketplace you will publish in.
- Do not treat one module count, image dimension, or eligibility threshold as universal across accounts and rollouts.
- Check module selection, image files, copy claims, desktop and mobile previews, ASIN application, and final submission together.
- Verify the current rules in Seller Central before upload. AMZAPLUS prepares a draft, not a direct Amazon publication.
Eligibility starts with the account, brand, and marketplace
Eligibility is not a single sentence that applies to every seller. Brand Registry status and a brand-owned ASIN association are common starting points, but the account role, marketplace, language version, feature rollout, and Amazon's current review process can change what appears in the interface.
Open Seller Central A+ Content Manager with the account that will create and submit the content. Use the eligibility indicator and current Amazon help guidance there as the source of truth. If Premium options are missing, document the marketplace, brand, ASIN, role, and displayed message before assuming the content plan is at fault.
- Confirm the brand is associated with the Brand Registry account you are using.
- Confirm the ASIN is brand-owned and mapped to the intended brand and variation.
- Confirm the user has the account permissions needed to create and submit A+ content.
- Check the marketplace, language, and catalog version where Premium is expected.
- Record the current A+ Content Manager options and any account-specific availability message.
Plan modules, then verify what Amazon actually offers
Choose modules for the job each one performs: introduce the product, explain a benefit, show proof, answer an objection, or help a shopper compare options. Then check the available module list and combinations in the current account. A module used in an example or an external brief may not be available in your marketplace or rollout.
| Check | What to verify | Why it matters |
|---|---|---|
| Module choice | The module is visible and selectable in the current A+ Content Manager. | Availability can differ by account, marketplace, and feature rollout. |
| Combination and order | The planned sequence follows the allowed slots and any current limits. | A strong story still needs to fit Amazon's actual editor. |
| Text fields | Headline, body, and field lengths fit the selected module. | Overflow or crowded copy can reduce readability and create review issues. |
| ASIN application | The intended eligible ASINs, variations, language, and marketplace are selected. | A correct draft can still appear on the wrong detail page if applied incorrectly. |
Check image files, copy, and claims before upload
Use the current specification for the exact module you selected. Common A+ workflows discuss 1464×600 desktop and 600×450 mobile compositions, but those dimensions should be treated as guidance until Seller Central confirms the asset slot. Check file type, file size, resolution, crop, and any module-specific fields at upload time.
Copy needs the same care as the image. Keep product facts consistent with the ASIN, avoid unsupported guarantees or comparisons, and review certifications, performance statements, health language, prices, promotions, and competitor references against current Amazon policy and your evidence.
- Match each image to the current dimensions, format, file-size, and field requirements for its module.
- Protect text and important product details from desktop and mobile crops.
- Use only approved product facts, certifications, comparisons, and performance statements.
- Keep copy readable, specific, and consistent across modules and variations.
- Check image disclosure or synthetic-person treatment when AI-assisted visuals are used.
Preview the page on desktop and mobile
A submission review is more than a spelling pass. Read the page in order and ask whether each module answers a shopper question before the next one begins. Check the visual hierarchy, text contrast, product scale, crop, and consistency of terminology across the full story.
- 1Preview the complete page in the desktop layout and inspect every text field.
- 2Preview the mobile layout and look for cropped subjects, hidden copy, or unreadable type.
- 3Trace claims and specifications back to the ASIN or approved brand evidence.
- 4Confirm the selected marketplace, language, brand, variation, and applied ASINs.
- 5Save the reviewed version, then submit through the current Seller Central flow.
Common approval blockers to investigate
When a submission stalls or returns for changes, compare the editor message with the actual asset and account setup. Fix the narrow issue first instead of rebuilding every module. Keep a record of the rejected version and the evidence used for the replacement.
- The account, brand, marketplace, language, or ASIN association does not match the submission.
- The user lacks the role or permission needed to create, apply, or submit the content.
- An image has the wrong slot dimensions, file properties, crop, or readable text treatment.
- Copy contains an unsupported claim, guarantee, certification, comparison, promotion, or product detail.
- A module is unavailable, duplicated, combined incorrectly, or outside the current account's options.
- Desktop or mobile review exposes hidden text, clipped product details, or inconsistent variation facts.
Submit manually, then verify the live detail page
AMZAPLUS can help a team prepare the researched brief, module plan, copy, visual direction, previews, and export package. The seller still opens Seller Central A+ Content Manager, selects the available format, applies the intended ASINs, uploads the files and text, previews the result, and submits it through Amazon's current process.
Approval and display are separate checks. After submission, confirm the status, applied ASINs, language version, and live detail page. If approved content is missing, use the account, brand mapping, applied-ASIN, and display checks before changing the creative.
- Does Premium A+ always require Brand Registry?
- Brand Registry and brand-owned ASIN association are common eligibility signals, but the exact rules and availability can vary. Check the current account and marketplace in Seller Central.
- Is there one universal Premium A+ module limit?
- Do not assume one universal limit. The module list, combinations, and available format are controlled by Amazon's current account experience. AMZAPLUS's seven-module plan is a planning framework.
- Can AMZAPLUS submit Premium A+ for me?
- No. AMZAPLUS prepares the draft and export package. A seller or authorized team member must review and submit through Seller Central.
- Where should I verify the requirements?
- Use the live A+ Content Manager and current Amazon help guidance for the account, marketplace, language, module, and asset requirements that apply to your submission.
